Improving Customer Service from Good to Great

Improving Customer Service from Good to Great

In this age when the market is ever-changing and competition is getting tougher by the minute, excellent customer service is essential to any type of business. A positive client experience builds strong relationships, generates a good reputation for the brand, and brings in more sales.

A critical step is to determine the key factors that create a positive customer experience. Any entrepreneur would understand the value of customer service for their business, however, not many would regularly measure their business’ customer satisfaction.

Ask for feedback from your clients, analyse to determine which factors make them happy. Is it your promptness in responding to their needs? Is it the ease of accessing information about your services or your products? With this information at hand, you will know which areas you need to focus and improve on.

Make use of the latest technology and invest in it. It is undeniably an excellent tool that could give you a competitive advantage. Consider investing in a website, as it allows your audience to know more about your brand and to obtain valuable information about your business. Social media is another platform that can help you not only to make your brand known, but is a good listening tool to understand what your target market are interested in.

Having a good overview of who your clients are and what is important to them, is critical if you want to provide great customer engagement.
If you need assistance in improving the processes in your business through business improvement or building your brand, click here.


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Prior to forming McKinley Plowman, Nigel specialised in management consulting and international accounting, enjoying success in Australia and in the United Kingdom. His extensive experience in management consulting, international accounting and innovative tax structures has been a major driver in the success of McKinley Plowman as well as the many businesses he has steered towards new levels. Nigel is dedicated to fast-tracking his client goals with cutting edge tax and business strategies. He is a member of the CPAs and the Taxation Institute of Australia and enjoys developing tax strategies that work well here and around the world.

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