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Small Business Marketing on a Budget
July 10th, 2024The bank account is looking a bit worse for wear, time is tight, and you need to really step up your business’ marketing to generate leads and grow your business. Sound familiar? There’s a cycle that many small businesses experience as they mature and develop – marketing takes time and money; but getting the cashflowread more
Finance Client – Charl V
June 4th, 2024We trust Paul Tate to act on our behalf and work to achieve the best possible outcome for us. Contacting Paul is like contacting a trusted partner whom I know is always available, regardless the time of day. His professionalism and expertise is what makes us come back. We know much more is happening behindread more
Five Simple Steps for a Winning Unique Selling Proposition (USP)
April 3rd, 2024In today's competitive market, distinguishing your business with a Unique Selling Proposition (USP) is more than a strategic advantage—it's a necessity. A well-defined USP articulates why customers should choose you over the competition. It's not just about having a superior product or service; it's about clearly communicating the unique value you provide to your customers.read more
How Healthy is Your Business’ Brand?
December 13th, 2023Branding is more than just a logo; it's an essential component of business marketing and development, often misunderstood. Many business owners mistakenly believe branding is as simple as creating a new logo and picking a colour scheme and font. However, true branding is far more nuanced. So, how healthy is your business’ brand? A Healthyread more
Where Should I Advertise My Business Online?
October 18th, 20233 Practical Channels to Build Leads For many entrepreneurs, especially newcomers, there's a tendency to become engrossed in the daily grind rather than focusing on long-term growth. Being time-poor typically results in too much time working in the business, rather than on it. This can take its toll on generating new leads and bringing inread more
Business Advertising – Taking a Considered Approach
August 16th, 2023You want to generate leads and brand awareness for your business through advertising, but like so many other time-poor business owners, you just don’t know where to start. Like a lot of things in business, a considered and practical approach is the best way to push through the initial planning phase and develop a solidread more
Reviewing Your Marketing Strategy
April 13th, 2023Is your current marketing strategy working for you? If you don't know or can't tell, then it probably isn't... As we approach 1 July, it's time for business owners to look ahead and plan for growth and change. So, what better time to review your marketing strategy and see where you can improve the faceread more
Gabby Chesher – Finance Client
March 20th, 2023Paul has been great to deal with over the years, he is fast to get back to us and will go to any extent to help our family. With the constant interest rate rises, we reached out to see what our options were – within 2 hours he had contacted our bank and organised usread more
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