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Five Simple Steps for a Winning Unique Selling Proposition (USP)

April 3rd, 2024

In today's competitive market, distinguishing your business with a Unique Selling Proposition (USP) is more than a strategic advantage—it's a necessity. A well-defined USP articulates why customers should choose you over the competition. It's not just about having a superior product or service; it's about clearly communicating the unique value you provide to your more

How Healthy is Your Business’ Brand?

December 13th, 2023

Branding is more than just a logo; it's an essential component of business marketing and development, often misunderstood. Many business owners mistakenly believe branding is as simple as creating a new logo and picking a colour scheme and font. However, true branding is far more nuanced. So, how healthy is your business’ brand? A Healthyread more

Where Should I Advertise My Business Online?

October 18th, 2023

3 Practical Channels to Build Leads For many entrepreneurs, especially newcomers, there's a tendency to become engrossed in the daily grind rather than focusing on long-term growth. Being time-poor typically results in too much time working in the business, rather than on it. This can take its toll on generating new leads and bringing inread more

Business Advertising – Taking a Considered Approach

August 16th, 2023

You want to generate leads and brand awareness for your business through advertising, but like so many other time-poor business owners, you just don’t know where to start. Like a lot of things in business, a considered and practical approach is the best way to push through the initial planning phase and develop a solidread more

Reviewing Your Marketing Strategy

April 13th, 2023

Is your current marketing strategy working for you? If you don't know or can't tell, then it probably isn't... As we approach 1 July, it's time for business owners to look ahead and plan for growth and change. So, what better time to review your marketing strategy and see where you can improve the faceread more

Content Marketing Strategy Development for Your Business

January 20th, 2023

"Content is King" - and it has become a critical consideration for any business' marketing strategy. From blogs to videos, brand partnerships to influencer marketing, there is such a diverse range of content that businesses can leverage to promote their brand, products and services. The trick, however, is developing a thoughtful and effective strategy thatread more

Customer Service – From Good to Great

September 1st, 2022

No matter what business you're in, what stage of business you're at, or what industry you compete in, great customer service is non-negotiable. When the market is ever-changing, and competition is only getting tougher, excellent customer service can be a critical source of sustainable competitive advantage. There are a number of factors which lead toread more

Act Now to Secure Your .au Business Domain

August 24th, 2022

You may be aware that in March of 2022, the .au Domain Administration (auDA) introduced a system allowing businesses, individuals, organisations and associates with an Australian connection to register a “.au” direct domain, shortening the existing format, often “” or similar. This was brought in to afford website owners the opportunity to use a shorterread more

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