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Posts Tagged ‘startups’
The Evolving Role of Bookkeeping in an AI-Driven World
June 10th, 2026The CFO2GO team at McKinley Plowman has observed with interest Artificial intelligence (AI) moving rapidly from a futuristic concept to an everyday business tool, and now many Australian businesses are already using AI-powered systems (perhaps without even realising it) for bookkeeping purposes and beyond. Cloud accounting platforms continue to introduce smarter automation features, and forread more
R&D Tax Incentives (R&DTI): How to Structure a Project for Success
May 20th, 2026If you’re in business and developing new technology, refining manufacturing processes, or solving complex technical problems, there may be an opportunity to access valuable government support through the Research and Development Tax Incentive (R&DTI) program. Innovation is essential for Australian businesses looking to stay competitive and improve efficiency, however, claiming an R&D Tax incentive isread more
Design an Employee Share Scheme (ESS) That Actually Works
March 5th, 2026In today’s competitive labour market, retaining high-performing people is one of the greatest challenges facing Australian business owners. Salary alone is rarely enough. Senior leaders and high-potential employees increasingly want a stake in the business they’re helping to build. An Employee Share Scheme (ESS) can be a powerful way to align performance with long-term value,read more
Digital vs Traditional Marketing for Your Business
January 14th, 2026Digital vs Traditional Marketing: If you’re running a small or medium-sized business, chances are you’ve felt the pressure to “do more marketing” — without always being sure where to start or what will actually deliver results. Between social media, Google Ads, email campaigns, radio spots, print ads, sponsorships, and everything in between, the modern marketingread more
2025 End of Financial Year Business Preparation
June 13th, 2025At this time of year, we find ourselves having regular discussions with clients about best business practice for 2025 End of Financial Year preparations. This can include end of year payroll, transitioning to cloud-based software for the first time, changing software providers, or simply reviewing data file accuracy. A proactive approach and mindset are keyread more
How to Measure Marketing ROI
January 22nd, 2025Marketing Return on Investment (ROI) is one of the most critical measures of success for any business. By calculating ROI, business owners can evaluate the effectiveness of their marketing strategies, maximise revenue, and optimise their marketing budgets. This guide will help you confidently measure and interpret ROI for your marketing activities. What is Marketing ROI?read more
Why Consistency in Marketing Matters
September 27th, 2024Marketing is often seen as a task to be ticked off during the quieter times. But when business is booming, it’s easy to let marketing efforts slip, because it seems harder to justify investing in marketing when you’re generating plenty of business from referrals or returning customers and clients. However, consistent marketing is essential toread more
Small Business Marketing on a Budget
July 10th, 2024The bank account is looking a bit worse for wear, time is tight, and you need to really step up your business’ marketing to generate leads and grow your business. Sound familiar? There’s a cycle that many small businesses experience as they mature and develop – marketing takes time and money; but getting the cashflowread more
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