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Posts Tagged ‘startups’
Five Simple Steps for a Winning Unique Selling Proposition (USP)
April 3rd, 2024In today's competitive market, distinguishing your business with a Unique Selling Proposition (USP) is more than a strategic advantage—it's a necessity. A well-defined USP articulates why customers should choose you over the competition. It's not just about having a superior product or service; it's about clearly communicating the unique value you provide to your customers.read more
Where Should I Advertise My Business Online?
October 18th, 20233 Practical Channels to Build Leads For many entrepreneurs, especially newcomers, there's a tendency to become engrossed in the daily grind rather than focusing on long-term growth. Being time-poor typically results in too much time working in the business, rather than on it. This can take its toll on generating new leads and bringing inread more
Starting a Business in Australia – A Quick Guide
October 13th, 2023The allure of entrepreneurship is undeniable, and for many Australians, starting their own business is motivated by the pursuit of autonomy, escaping the 9-to-5 grind, and carving their own path. If you’re considering starting a business, you might be drawn in by the opportunity to purse a passion full-time. Even beyond these personal motivations, businessread more
Business Advertising – Taking a Considered Approach
August 16th, 2023You want to generate leads and brand awareness for your business through advertising, but like so many other time-poor business owners, you just don’t know where to start. Like a lot of things in business, a considered and practical approach is the best way to push through the initial planning phase and develop a solidread more
End of Financial Year Preparations – Race to the Finish Line
May 19th, 2023At this time of year, we find ourselves having regular discussions with clients about best business practice for end of financial year preparations. This can include end of year payroll, transitioning to cloud-based software for the first time, changing software providers, or simply reviewing data file accuracy. The key for business owners is to beread more
A Fine Line Between Pleasure and Pain – Addressing Small Business Challenges
February 8th, 2023In the current economy, there are numerous challenges confronting Australian small businesses. We hear so often from our clients around the day-to-day challenges they face whilst trying to remain profitable and continue to enjoy what they do. Businesses in all manner of industries from medical to mining, hospitality to construction, and everything in between, areread more
Content Marketing Strategy Development for Your Business
January 20th, 2023"Content is King" - and it has become a critical consideration for any business' marketing strategy. From blogs to videos, brand partnerships to influencer marketing, there is such a diverse range of content that businesses can leverage to promote their brand, products and services. The trick, however, is developing a thoughtful and effective strategy thatread more
Working with Millennials – Understanding, Motivating and Unlocking Performance
November 16th, 2022When you hear “Millennial”, who or what do you picture? Like it or not, we all have pre-conceived notions of what interacting and working with millennials is like. Older generations might perceive them to be entitled, soft, unfocussed, or poorly equipped to deal with the challenges of a fast-paced professional environment. Millennials themselves would likelyread more
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