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Posts Tagged ‘marketing’
Is it Time for a Brand Refresh?
May 6th, 2022Throughout the journey of owning and operating a business, things change all the time. Customers come and go, demand for what your business provides can fluctuate, or more recently a global pandemic can force significant changes to how businesses operate. What tends not to change so often is a business’ brand. A brand refresh canread more
Starting Your New Business – 10 Critical Steps
April 14th, 2022So, you’ve decided that the 9 to 5 grind just isn’t for you, and being your own boss is a dream you want to achieve. You take something you love doing or are really good at, and decide that your business will revolve around that. That’s all you need to start, right? Unfortunately, things areread more
Re-Engaging Inactive Customers for Your Business
February 25th, 2022“It costs 5x as much to attract a new customer than it does to keep an existing one” – you’ve probably heard something along these lines when it comes to customer retention. While that figure varies in different industries and businesses, it does highlight the importance of giving your existing customers a great experience andread more
Growing Your Business – Five Key Focus Areas
February 11th, 2022For the vast majority of business owners, the goal for the first few years is to achieve stability – predictable cashflow, a steady stream of customers and new business, and certainty around the future of the business. Once things have stabilised, some take a breather and rest on their laurels. Others look to take activeread more
Rethinking your Small Business Marketing Mix
September 17th, 2021Much is made these days about the digital nature of marketing your small business – an amazing website, being found online with good SEO (Search Engine Optimisation) and allocating a portion of your marketing spend to Google Ads. While these are all valid ways to grow your small business, many business owners tend to overlookread more
Business Branding – Creating, Updating & Evolving
February 24th, 2021As accountants and business advisers, we help clients every day with the behind-the-scenes operations of their business. While tax, compliance, strategy, bookkeeping, and insurance are all critical components of running a business, the “look & feel” of things can often take a back seat. Business branding is an important piece of the puzzle not onlyread more
Developing a Small Business Marketing Budget
December 18th, 2020Developing a marketing strategy for a business involves a lot of moving parts. You must have established goals (that are, or course, SMART: Specific, Measurable, Achievable; Realistic; Time-Bound); a reasonable understanding of the different types of marketing activities that businesses can undertake; and perhaps most valuable of all – you have to have the timeread more
COVID-19: Marketing Opportunities for Your Business
July 31st, 2020Amongst the doom and gloom of our present economic and social circumstances, the more switched-on in the SME community are taking the glass-half-full approach to improving their businesses. Some marketing opportunities of days gone by may have passed, or been put on hold, but new ones are cropping up all over the place if youread more
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