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Franchising Your Business – Everything You Need to Know

Franchising is undoubtedly proving its success by being the largest single sector employer in Australia for the previous year. Its growth is also evident due to the increasing desire of consumers to buy from brands that are familiar and are perceived to provide a dependable and high standard of service.

Are you considering franchising your business? If so then attending the “How to Franchise Your Business Seminar” is a must!

Three of Australia’s most accomplished franchising professionals will explain:

  • The entire franchising process
  • What businesses can be franchised
  • Your legal obligations
  • Taxation Implications
  • How you get started



Alec Blacklaw  – Director of Business Improvement & Strategy – McKinley PlowmanAlec

Alec has a passion for working with business owners to make their business more profitable, valuable & enjoyable.

Alec brings to McKinley Plowman & Associates extensive business credentials gained from working in commerce and from consulting to thousands of businesses. Alec has sat on many boards, has been a business owner in a number of industries, mentor, and specialist business advisor for over the last 25 years.

As a strategist at heart and with an entrepreneurial spirit, Alec has an absolute focus on implementation, leveraging the core beliefs and attitudes that drive & enhance business performance to deliver superior outcomes for the stakeholders.

Mark Fernandez – BDAFernandez

Mark brings over 20 years of senior management experience in franchising and business development to the table.

He is currently the Director of Business Development Alliance (BDA) – one of Australia’s leading franchise consultancies specialising in developing franchise networks and assisting current franchisors and franchisees with ‘best practice’ operations.

His breadth of knowledge and expertise spans across both local and multi international business models and his influence has seen him serve on the committee of the West Australian chapter of the Franchise Council of Australia (FCA) for a number of years.

Joe Lazzara – Borrello LegalLazzara

Joe joined Borrello Legal in August 2010 as a principal, bringing 15 years of experience to the firm. Joe practices in general commercial, commercial property and franchising law.

Joe has extensive experience in the franchise industry, and since 2003 has had a practice comprising the preparation of franchise documentation, the provision of advice to existing and potential franchisors, litigation and mediation support for franchising disputes and Trade Practices advice.

Joe is the immediate past Vice President of the WA Chapter of the Franchise Council of Australia (having held that position for 6 years), the peak industry body for the franchising sector.

ABOUT THE EVENT                                              

Wednesday 25th March 2015

Time: 6:00pm for 6:30pm start – 8:30pm

Venue: Kailis Bros, 101 Oxford Street, Leederville


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