Brand
Effective Festive Season Marketing for Your Business
December 15th, 2021The festive season is a time where everyone, including your customer base, is bombarded with information and deadlines. There are gifts to be bought, family events to organise, the kids are finishing up school for the year, and it’s all happening at once. As a result, it can be challenging to cut through the noiseread more
Rethinking your Small Business Marketing Mix
September 17th, 2021Much is made these days about the digital nature of marketing your small business – an amazing website, being found online with good SEO (Search Engine Optimisation) and allocating a portion of your marketing spend to Google Ads. While these are all valid ways to grow your small business, many business owners tend to overlookread more
Marketing Strategy Review – New Financial Year, New Approach?
July 9th, 2021Just like that, a new financial year is upon us! If the turn of a new calendar year is for making meaningful personal resolutions, the dawn of 1 July is the time for business owners to look to the future and plan for growth and change. So, what better time to review your marketing strategyread more
Business Branding – Creating, Updating & Evolving
February 24th, 2021As accountants and business advisers, we help clients every day with the behind-the-scenes operations of their business. While tax, compliance, strategy, bookkeeping, and insurance are all critical components of running a business, the “look & feel” of things can often take a back seat. Business branding is an important piece of the puzzle not onlyread more
Developing a Small Business Marketing Budget
December 18th, 2020Developing a marketing strategy for a business involves a lot of moving parts. You must have established goals (that are, or course, SMART: Specific, Measurable, Achievable; Realistic; Time-Bound); a reasonable understanding of the different types of marketing activities that businesses can undertake; and perhaps most valuable of all – you have to have the timeread more
COVID-19: Marketing Opportunities for Your Business
July 31st, 2020Amongst the doom and gloom of our present economic and social circumstances, the more switched-on in the SME community are taking the glass-half-full approach to improving their businesses. Some marketing opportunities of days gone by may have passed, or been put on hold, but new ones are cropping up all over the place if youread more
Small Business Marketing on a Budget
February 5th, 2020The bank account is looking a bit worse for wear, time is tight, and you need to really step up your business’ marketing to get everything back on track. Sound familiar? There’s a cycle that a lot of businesses experience as they mature and develop – marketing takes time and money; money which is generatedread more
Increasing Efficiency for your Small Business Marketing
October 31st, 2019“I want to step up my marketing, but I don’t have time”. Sound familiar? So many business owners, particularly small business owners, understand the need for marketing and they know the value it brings, but simply don’t have enough hours in the day to get stuck into it. Creating content, designing posts, writing content, posting,read more
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