Brand
Business Branding – Creating, Updating & Evolving
February 24th, 2021As accountants and business advisers, we help clients every day with the behind-the-scenes operations of their business. While tax, compliance, strategy, bookkeeping, and insurance are all critical components of running a business, the “look & feel” of things can often take a back seat. Business branding is an important piece of the puzzle not onlyread more
Developing a Small Business Marketing Budget
December 18th, 2020Developing a marketing strategy for a business involves a lot of moving parts. You must have established goals (that are, or course, SMART: Specific, Measurable, Achievable; Realistic; Time-Bound); a reasonable understanding of the different types of marketing activities that businesses can undertake; and perhaps most valuable of all – you have to have the timeread more
COVID-19: Marketing Opportunities for Your Business
July 31st, 2020Amongst the doom and gloom of our present economic and social circumstances, the more switched-on in the SME community are taking the glass-half-full approach to improving their businesses. Some marketing opportunities of days gone by may have passed, or been put on hold, but new ones are cropping up all over the place if youread more
Small Business Marketing on a Budget
February 5th, 2020The bank account is looking a bit worse for wear, time is tight, and you need to really step up your business’ marketing to get everything back on track. Sound familiar? There’s a cycle that a lot of businesses experience as they mature and develop – marketing takes time and money; money which is generatedread more
Increasing Efficiency for your Small Business Marketing
October 31st, 2019“I want to step up my marketing, but I don’t have time”. Sound familiar? So many business owners, particularly small business owners, understand the need for marketing and they know the value it brings, but simply don’t have enough hours in the day to get stuck into it. Creating content, designing posts, writing content, posting,read more
3 Practical & Effective Ways to Build Leads for your Business
August 28th, 2019For many business owners, particularly those who have just started out, being time-poor means too much time working in their business, rather than working on their business. This can take its toll on generating new leads and bringing in more customers, because the time spent on day-to-day operations takes precedence. As a result, business ownersread more
Published Content and Branding: Make the Most of Your Expertise
May 3rd, 2019Engage clients and bringing in new business leads - savvy business owners have understood for some time that positive branding and strong online presence is necessary for growing their customer base. Increasing these opportunities often leads business owners down the well-trodden paths of traditional marketing tools such as TV and radio advertising, and more recently,read more
Developing a Content Marketing Strategy for your Small Business
March 29th, 2019It’s no secret that content marketing is gradually becoming one of the primary forms of business to customer (B2C) marketing that business owners turn to when looking to connect with their current and future customer base. Writing insightful blogs; sharing videos; and posting interesting social media content is a great way for businesses to indirectlyread more
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