Is it Time for a Brand Refresh?


Is it Time for a Brand Refresh?

May 6th, 2022

Throughout the journey of owning and operating a business, things change all the time. Customers come and go, demand for what your business provides can fluctuate, or more recently a global pandemic can force significant changes to how businesses operate. What tends not to change so often is a business’ brand. A brand refresh canread more

Re-Engaging Inactive Customers for Your Business

February 25th, 2022

“It costs 5x as much to attract a new customer than it does to keep an existing one” – you’ve probably heard something along these lines when it comes to customer retention. While that figure varies in different industries and businesses, it does highlight the importance of giving your existing customers a great experience andread more

Effective Festive Season Marketing for Your Business

December 15th, 2021

The festive season is a time where everyone, including your customer base, is bombarded with information and deadlines. There are gifts to be bought, family events to organise, the kids are finishing up school for the year, and it’s all happening at once. As a result, it can be challenging to cut through the noiseread more

Rethinking your Small Business Marketing Mix

September 17th, 2021

Much is made these days about the digital nature of marketing your small business – an amazing website, being found online with good SEO (Search Engine Optimisation) and allocating a portion of your marketing spend to Google Ads. While these are all valid ways to grow your small business, many business owners tend to overlookread more

Marketing Strategy Review – New Financial Year, New Approach?

July 9th, 2021

Just like that, a new financial year is upon us! If the turn of a new calendar year is for making meaningful personal resolutions, the dawn of 1 July is the time for business owners to look to the future and plan for growth and change. So, what better time to review your marketing strategyread more

Business Branding – Creating, Updating & Evolving

February 24th, 2021

As accountants and business advisers, we help clients every day with the behind-the-scenes operations of their business. While tax, compliance, strategy, bookkeeping, and insurance are all critical components of running a business, the “look & feel” of things can often take a back seat. Business branding is an important piece of the puzzle not onlyread more

Developing a Small Business Marketing Budget

December 18th, 2020

Developing a marketing strategy for a business involves a lot of moving parts. You must have established goals (that are, or course, SMART: Specific, Measurable, Achievable; Realistic; Time-Bound); a reasonable understanding of the different types of marketing activities that businesses can undertake; and perhaps most valuable of all – you have to have the timeread more

COVID-19: Marketing Opportunities for Your Business

July 31st, 2020

Amongst the doom and gloom of our present economic and social circumstances, the more switched-on in the SME community are taking the glass-half-full approach to improving their businesses. Some marketing opportunities of days gone by may have passed, or been put on hold, but new ones are cropping up all over the place if youread more

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