Brand
Published Content and Branding: Make the Most of Your Expertise
May 3rd, 2019Engage clients and bringing in new business leads - savvy business owners have understood for some time that positive branding and strong online presence is necessary for growing their customer base. Increasing these opportunities often leads business owners down the well-trodden paths of traditional marketing tools such as TV and radio advertising, and more recently,read more
Developing a Content Marketing Strategy for your Small Business
March 29th, 2019It’s no secret that content marketing is gradually becoming one of the primary forms of business to customer (B2C) marketing that business owners turn to when looking to connect with their current and future customer base. Writing insightful blogs; sharing videos; and posting interesting social media content is a great way for businesses to indirectlyread more
Why is Branding Important for your Small Business?
October 25th, 2018For many people, branding is something that’s associated with big, multi-national businesses like Coca-Cola, Microsoft, Apple and Ford, to name a few. While small business owners may not see the value in establishing and maintaining a brand, it could prove to be an important investment that fosters awareness of your business, drives sales and setsread more
How to Approach Advertising Your Business
August 5th, 2017Advertising a new or existing business can seem like a daunting task. You want to spend your budget effectively but there are so many options. One means of dealing with this is to break down your approach into achievable steps. Take a look at your business Begin by taking a step back to assess yourread more
Signs of a Healthy Brand
June 14th, 2017Branding, and the art of it, is a quite often misunderstood and misinterpreted area of business marketing and development. Many people assume that they take their new or existing company to a branding or advertising agency, get a new logo and, ‘hey presto’, there’s your brand. Well, it is – and it isn’t. Confused? Letread more
Improving Customer Service from Good to Great
February 17th, 2017In this age when the market is ever-changing and competition is getting tougher by the minute, excellent customer service is essential to any type of business. A positive client experience builds strong relationships, generates a good reputation for the brand, and brings in more sales. A critical step is to determine the key factors thatread more
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