Why is Branding Important for your Small Business?


Why is Branding Important for your Small Business?

October 25th, 2018

For many people, branding is something that’s associated with big, multi-national businesses like Coca-Cola, Microsoft, Apple and Ford, to name a few. While small business owners may not see the value in establishing and maintaining a brand, it could prove to be an important investment that fosters awareness of your business, drives sales and setsread more

How to Approach Advertising Your Business

August 5th, 2017

Advertising a new or existing business can seem like a daunting task. You want to spend your budget effectively but there are so many options. One means of dealing with this is to break down your approach into achievable steps. Take a look at your business Begin by taking a step back to assess yourread more

Signs of a Healthy Brand

June 14th, 2017

Branding, and the art of it, is a quite often misunderstood and misinterpreted area of business marketing and development. Many people assume that they take their new or existing company to a branding or advertising agency, get a new logo and, ‘hey presto’, there’s your brand. Well, it is – and it isn’t. Confused? Letread more

Improving Customer Service from Good to Great

February 17th, 2017

In this age when the market is ever-changing and competition is getting tougher by the minute, excellent customer service is essential to any type of business. A positive client experience builds strong relationships, generates a good reputation for the brand, and brings in more sales. A critical step is to determine the key factors thatread more

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