The bank account is looking a bit worse for wear, time is tight, and you need to really step up your business’ marketing to get everything back on track. Sound familiar? There’s a cycle that a lot of businesses experience as they mature and develop – marketing takes time and money; money which is generatedread more
“I want to step up my marketing, but I don’t have time”. Sound familiar? So many business owners, particularly small business owners, understand the need for marketing and they know the value it brings, but simply don’t have enough hours in the day to get stuck into it. Creating content, designing posts, writing content, posting,read more
For many business owners, particularly those who have just started out, being time-poor means too much time working in their business, rather than working on their business. This can take its toll on generating new leads and bringing in more customers, because the time spent on day-to-day operations takes precedence. As a result, business ownersread more
Engage clients and bringing in new business leads - savvy business owners have understood for some time that positive branding and strong online presence is necessary for growing their customer base. Increasing these opportunities often leads business owners down the well-trodden paths of traditional marketing tools such as TV and radio advertising, and more recently,read more
It’s no secret that content marketing is gradually becoming one of the primary forms of business to customer (B2C) marketing that business owners turn to when looking to connect with their current and future customer base. Writing insightful blogs; sharing videos; and posting interesting social media content is a great way for businesses to indirectlyread more
For many people, branding is something that’s associated with big, multi-national businesses like Coca-Cola, Microsoft, Apple and Ford, to name a few. While small business owners may not see the value in establishing and maintaining a brand, it could prove to be an important investment that fosters awareness of your business, drives sales and setsread more
Advertising a new or existing business can seem like a daunting task. You want to spend your budget effectively but there are so many options. One means of dealing with this is to break down your approach into achievable steps. Take a look at your business Begin by taking a step back to assess yourread more
Branding, and the art of it, is a quite often misunderstood and misinterpreted area of business marketing and development. Many people assume that they take their new or existing company to a branding or advertising agency, get a new logo and, ‘hey presto’, there’s your brand. Well, it is – and it isn’t. Confused? Letread more
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