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Business Development
Five Simple Steps for a Winning Unique Selling Proposition (USP)
April 3rd, 2024In today's competitive market, distinguishing your business with a Unique Selling Proposition (USP) is more than a strategic advantage—it's a necessity. A well-defined USP articulates why customers should choose you over the competition. It's not just about having a superior product or service; it's about clearly communicating the unique value you provide to your customers.read more
Why Are So Many Businesses Moving to Xero?
March 25th, 2024In a world of many options, business owners have several choices when it comes to the accounting software package they use, but Xero is by far the largest and fastest growing player in the market in Australia & New Zealand. That’s no coincidence – there are a number of reasons why so many business ownersread more
Understanding the Closing Loopholes Bill (No 2)
March 7th, 2024Australia's employment landscape is on the cusp of significant transformation with the recent passage of the Closing Loopholes Bill No 2 through the Senate on 8 February. Aimed at tightening the reins on workplace practices, this legislation brings to the fore new protections for employees, casual and gig workers, along with a revised legal definitionread more
Unfair Contract Terms (UCTs) – Australian Businesses on Notice
February 14th, 2024Australian business owners are now on notice, following significant changes to the Unfair Contract Terms (UCT) regime under the Australian Consumer Law, effective from 9 November 2023. The changes are aimed at protecting Australian businesses and consumers, and ensuring standard form contracts are fair to all parties. This legislation brings with it substantial penalties, soread more
Urgent: Have You Applied for Your Director ID Yet?
February 7th, 2024Back in 2021, we covered in an article the rollout of Director IDs by the Australian Business Registry Services (ABRS) – a measure intended to combat fraud and security issues in Australian businesses. Now we’re in 2024, the ABRS continues to engage with directors of companies that haven’t yet met their obligations – meaning ifread more
How Healthy is Your Business’ Brand?
December 13th, 2023Branding is more than just a logo; it's an essential component of business marketing and development, often misunderstood. Many business owners mistakenly believe branding is as simple as creating a new logo and picking a colour scheme and font. However, true branding is far more nuanced. So, how healthy is your business’ brand? A Healthyread more
Starting a Business in Australia – A Quick Guide
October 13th, 2023The allure of entrepreneurship is undeniable, and for many Australians, starting their own business is motivated by the pursuit of autonomy, escaping the 9-to-5 grind, and carving their own path. If you’re considering starting a business, you might be drawn in by the opportunity to purse a passion full-time. Even beyond these personal motivations, businessread more
Business Advertising – Taking a Considered Approach
August 16th, 2023You want to generate leads and brand awareness for your business through advertising, but like so many other time-poor business owners, you just don’t know where to start. Like a lot of things in business, a considered and practical approach is the best way to push through the initial planning phase and develop a solidread more
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